Qualcomm publishes “2020 state of the art” report: “Sound quality is the most important feature”
Qualcomm publishes “2020 state of the art” report: “Sound quality is the most important feature”
By Editor 6 months ago
Qualcomm’s first State of Play report, published five years ago, predicted that most earphones, headphones and speakers would be completely wireless.
This is exactly what is now a reality.
For the current report, Qualcomm says it analyzed the responses of 5,000 smartphone users in the U.S., U.K., Germany, China and Japan to determine their buying motives and what’s really important in the “wireless age.”
According to the study, 73 percent of consumers are now interested in being completely wire-free. True-wireless headphone adoption has nearly doubled compared to the results of last year’s report, from 23 percent to 42 percent worldwide, it said.
This year, convenience is expected to be the second most important purchase consideration next to battery life, reflecting the growing trend toward longer battery life.
Qualcomm’s findings also show that video consumption is the second most common use case for wireless headphones and the third most common for earbuds. In addition, nearly half of all respondents said they use wireless audio products while gaming.
Noise cancelling is now a key feature
Consumer demand for noise cancelling is increasing year over year, and according to Qualcomm’s report, 71 percent of consumers surveyed said they were interested in the feature. Noise cancellation is now the fourth most requested feature for wireless headphones, the manufacturer said.
Sound quality remains the decisive purchasing factor
Sound quality is the most important feature consumers look for when buying headphones and speakers, even ahead of price. For example, results show that 77 percent of this year’s respondents said they were interested in high-resolution sound quality.
More info at: www.qualcomm.com
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