Newcomer Kekz wins Peter Maffay as investor and strategic partner for its children’s headphone system
Newcomer Kekz wins Peter Maffay as investor and strategic partner for its children’s headphone system
By Editor 4 months ago
Despite the crisis, Bavaria as a startup location is catching up strongly and, according to the current EY Startup Barometer, will be able to quadruple its investment volume in the first half of 2020 alone.
Now, Munich-based newcomer Kekz has also secured a well-known investor in the form of Peter Maffay, who, together with founders Carl Taylor and Adin Mumma, wants to redefine the traveltainment market for children.
The wireless headphone system gives kids full control of their favorite music and audiobooks on the go – independent of their parents’ cell phones and with no distractions, no screen and no external audio source.
“Kekz was inspired by our own everyday lives with children,” explains Carl Taylor, founder of Kekz. “We are all the more proud to have Peter Maffay on board, not only a strategically strong partner, but someone with decades of experience, countless successes and a great passion for children’s entertainment.” Adin Mumma, second founder of Kekz, continues, “We also want children’s entertainment for our children that they can control themselves. With Kekz, we have found the perfect solution for travel entertainment, which we first want to make available to families in German-speaking countries. For this, we couldn’t imagine a better partner at our side.”
Peter Maffay: “Kekz solves a problem that is probably familiar to every family traveling with children. The idea of a distraction-free entertainment option that is almost reminiscent of analog times immediately excited us. I am very much looking forward to working with Carl and Adin.”
Series production of the Kekz headphones is scheduled to start in early 2021, with a market launch planned for spring 2021. Interested parties can now register as beta testers.
About the founders:
Carl Taylor has been responsible for brand and media collaborations at Sony Music Entertainment for the past few years. As a product manager, he has already accompanied bands such as Die Fantastischen Vier, Silbermond, Clueso and Joe Cocker on their way in the past. The business administration graduate and passionate marathon runner lives with his family near Munich.
Adin Mumma is an American industrial designer and entrepreneur with over 15 years of experience in manufacturing for international brands and retailers. Many of his award-winning designs can be seen at major retailers and museums. Adin’s work is both whimsical and minimalist, creatively challenging the status quo. He has since settled with his family in Munich, where he founded his design firm Muemma GmbH in 2014.
About Kekz:
Munich-based startup Kekz is revolutionizing the way kids consume their favorite audio content on the go with its wireless children’s headphone system. The traveltainment device relies on intuitive operation to give preschoolers self-directed control of music and audiobooks – without distractions, screen time or data transfer. With simple plug-and-play mechanics, Kekze chips attach via magnets to the outside of the ear cup to start audio playback. Kekz was founded by Carl Taylor and Adin Mumma in Munich in 2020 and won the German Design Award 2021.
More at www.kekzmedia.com.
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